Differentiation is a word that is used a lot in the Automotive Industry. However, whilst it is very easy for businesses to write it on a website or in PowerPoint presentation, most fail to practice it. Instead, they do the same job, sell the same products, in the same way, only cheaper.

Of course, there are challenges. In a crowded market place, where one’s competitors are all shouting ‘look at me’ and over-promising, how does one really differentiate from the competition? And how does one not only attract business and customers but do so at viable prices that ensure profitability and allow the business to invest for the future?

The answer is to be truly different and by standing apart from the 'crowd'. Differentiation requires a business make a true commitment to offer innovative products but it is not always possible to continuously innovate and so true differentiation means to adopt a different ethos from one’s competitors, to pledge to always put the customers front and centre of one’s business, and to constantly strive to deliver only the very highest quality service to one’s customers.

Waypoint Systems has gained many years of experience in the Finance & Insurance industry across the GCC and Asia, and throughout we were determined to truly understand what our customers wanted and needed so we could offer exciting new products and programmes. Providing our customers, in turn, with the ability to differentiate their businesses from their competitors.