Imagine your sales power, if you could actually hypnotize customers. Let me tell you that this is not a wishful thinking anymore. Merchants around the world are exploring new ways of brand marketing and attracting customers to their stores with innovative ideas and techniques.
Consider a visitor entering a mall where your outlet let’s say a café is. This person has to collect photographs from a shop but in the meantime, you send him a push notification of a discounted offer on coffee valid for fifteen minutes. The visitor who initially had no plans of having a coffee, let alone the brand you sell, would be tempted by the discount offered and would blindly run to your café making sure that he does not miss the offer. In this way, the person gets in your spell and you get returns instantaneously.
This can be applied to various domains like a clothing store, a movie theatre, an electronics store etc. The customers will be enthralled to get instant rewards while you increase the footfall in your store. You are able to convert a passer-by into visitor, visitors into customers and customers into frequent and loyal patrons. This also serves as an effective way of brand marketing rather than the conventional methods of advertising and waiting for the response. Even the idea of putting up sale at your outlet won’t be as efficient as this. The coupons can be utilized by the shopper within a predefined period as well as passed on to others on their smart phones multiple times. If these passed-on coupons result in sales, the sender accumulates incentive points which can then be redeemed. And to the merchant’s delight, the cost he has to bear in rewarding customers by offering discounted coupons is minimal and is covered in two or three sales. There is a very low operating cost for the mall owner to put this technology in place with benefits like increased publicity of the mall and steady upward income flow.
We, at Way Point Systems provide this entirely unique concept of sales and marketing through the implementation of our product Experia. For more details on Experia, you can visit Way Point Systems – Experia. Share your views on this exciting new trend; we are here to respond to you.